Bubs engaged an “Always On” strategy to introduce a new product category to the market. Posts about the Bubs Cereals received 51,645 engagements during the launch.
45,790 consumer engagments
2,210, 287 consumer reached
57 pieces of unique content
45 influencers
IPXL has really taken our influencer marketing activity to the next level by adding a layer of data and insight that brings ROI front and centre. Using Scrunch has allowed us to fine-tune our social strategy and focus attention on our highest value ambassadors, while also freeing up time previously spent on the ‘admin’ of booking talent”
Ash Tigg
Brand Marketing Manager
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